TIp 27 CLoSe the FeedbACk LooP. ShARe bACk InteReStInG FIndInGS. Beyond conversion concerns, survey monotony can strain and fatigue par- ticipants. Showcasing participant data from in-house quizzes and polls helps close the feedback loop and get participants invested in their data. With sponsor permission, you may also consider sharing non-proprietary results from recent client surveys. What products or services have partic- “I was so excited to see the new subscrip- ipants’ survey responses helped influence? Sharing results may take the tion tiers offered after I gave feedback on shape of charts showing how other participants responded to a specific the same in a recent survey. It is great to question immediately after the survey is complete, or follow-ups featuring see your opinions shaping services in the information on a sponsor’s new product or service. real world!” Remember that financial incentives are just one key in an array of factors - Quote from a survey taker that encourage participants to respond to market research surveys. Closing the feedback loop is another tool that can help strengthen the participant bond and promote engagement. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 48