TIp 22 keeP the LAnGuAGe MotIVAtIonAL, eSPeCIALLY FoR ‘boRInG’ toPICS Let’s face it – some research topics are more interesting than others. We can’t magically make a “boring” topic more interesting, but as you may recall from past GRBN handbooks, we can show respondents that we empathize with them to help engage them. InSteAd oF: thIS SuRVeY IS About InSuRAnCe. tRY: thIS SuRVeY IS About InSuRAnCe! the more boring the topic, the more engaging the survey Fun, RIGht? :) needs to be. help engage and focus respondents by: • using concise, conversational language We know, insurance isn’t the most exciting topic but you have an im- • Including motivational language throughout the survey portant role here. With your help, we will have survey results that will allow the survey sponsor to improve their services and launch some • thanking respondents at the end of the survey product. So, grab a cup of coffee and make yourself comfortable.” ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 43