TIp 21 MAke SuRVeY InVItAtIonS InVItInG Survey invites are the bridge between respondents’ relationship with the research sponsor and research agency. Special care is needed to ensure that both relationships are preserved, especially with client sample. • Send invites from a client email address and name the client in the in- vite, when possible to increase response rates • Ensure that invitees have opted in to receive surveys to avoid blacklist- ing the sender Regardless of the sample source, all survey invitations should: • be checked for accuracy of company names, links, etc. • Avoid words/formatting that trigger spam filters • be honest about survey length to reduce attrition ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 42