TIp 20 oFFSet PAIn to ReduCe FRAud Speeding, straight-lining, and falsification of profiling & pre-screener data are often not intentionally malicious. These behaviors are the last gasp from a participant who feels their time is being wasted. Effective targeting, consolations for fail experiences, and acknowledging conversion difficulty are just a few of the ways to avoid declining partici- pation. “by reducing and off-setting panel pain-points, you can count on fewer struggling participants overall, and significantly less desperation behavior. employing these strategies has made a material impact on our overall panel retention.” Lisa Wilding-Brown, InnovateMR Chief Research Officer ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 41
ENGAGE 2 0 - 30 tips to improve the research participant user experience - A GRBN Handbook 2020 04 - ol Page 40 Page 42