TIp 24 dRoP the GRIdS And FoCuS on MuLtI-PLAtFoRM deSIGn The future of online research is not mobile. The future is providing a consis- desIgn for a consIsTenT user experIence tent experience to research participants regardless of device, and in doing so maximizing representation and improving quality. Responsive design only gets you part of the way there. Custom designs geT rId of The grIds for troublesome question types (ranking, allocation, choice) need develop- ment and testing before implementation Grids used for multi-select questions are to blame for numerous data qual- ity issues. There are better options that render nicely on both mobile and non-mobile platforms uSeFuL LInkS • MarketVision Research, Research-on-Research ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 45