TIp 25 don’t RePeAt YouRSeLF When designing a survey, skip questions you can answer with data you already have. Although this may sound like an easy task, data silos often make it difficult to know what data lives under your company’s roof. By looping in people from a variety of divisions, and also having those people involved in the survey testing, you can identify questions that are repetitive or can be omitted. Talk with your data collection partner about the background data they al- ready have and ensure that if they are subcontracting data collection that everyone in the chain passes demographics data to each other. Nobody likes to be asked their age five times in a row when trying to qualify for a survey: It’s not good for engagement and it’s not good for trust. uSeFuL LInkS • Carter, Holly. “Dos and don’ts for successfully engaging survey respondents” Quirks, Dec 2018. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 46