tip 5 reThink The incenTive and reWard aPProPriaTely When it comes to web surveys, individual promised incentives have been Research has also found that monetary incentives increase response rates shown to increase response rates to surveys since everyone who com- more than gifts, and incentives that are prepaid increase response rates pletes the survey is rewarded for their time, but the jury is still out on the even more than promised incentives or lotteries. impact of sweepstakes. UsefUl links “Time to take the survey and the amount of • The Impact of Incentives on Participant Engagement and Data money paid were not equal to what i thought Quality i should have received.” • SurveyMonkey’s Surveys 101 project - Quote from an unhappy survey-taker • “Money talks: Should research respondents receive cash incen- tives?” Eleanor Singer of the Survey Research Center at the Univer- sity of Michigan - via Quirks Article ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 26