TIp 6 ARe You SuRe You need to FInd A needLe In A hAYStACk? Sample acquisition is as important as other aspects of the research proj- ect. Targeting is frequently used to reduce interviewing costs, but it’s not always appropriate. If one of the stated, or unstated, objectives is to size the market or understand gen pop incidence, targeting needs to be avoided and sample should be balanced to the (relevant) gen pop audience. On the other hand, if a target audience has been identified, targeting can be a helpful way to save interviewing costs and time. Online panels offer a variety of targeting variables, including demographics, consumption be- havior, financial behavior and more! ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 27