Limited budget, insufficient resources, and lack of clear ROI most limit experimentation with CI innovation (%) Barriers to experimenting with innovation in CI and big data/customer analytics 51 41 All rights reserved. 40 35 34 34 32 esearch Business Network. bal R The Glo Limited budget Lack sufficient Unproven ROI Short-term focus Competing Cost-containment Cost of individual staff priorities culture studies cost- prohibitive rt epo R Resourcing Proof of concept Lack of commitment he Boston Consulting Group, Inc. and T “Biggest barriers to innovation are resources, both time and money. A lot of times there’ll be [a need for] 1 an innovation project but it can't find a home.” 1. National Sales Manager, Automotive company Source: BCG, Yale CCI, and Cambiar 2015 Consumer Insights Benchmarking Study 9 4 BCG GRBN - ROI of Insight 2017 Study Copyright © 2017 by