• Belief CI provides high ROI significantly higher in 2015 than 2008-09, though only ~30% report attempting to measure CI impact • Respondents whose companies attempt to measure ROI have higher perception of return and higher overall satisfaction All rights reserved. Selected Insights: • CI and the Line agree there needs to be more hiring into and skill development on translating insights into business actions Impact and Truth and ongoing support of execution with relevant, timely insights esearch Business Network. Culture • Best-in-class CI leaders are data-driven, insightful, flexible The Global R visionaries, with strong strategic and business orientation eport • Stage 3 Strategic Insight Partners CI groups seen as strategists and, to a lesser extent, General Managers The Boston Consulting Group, Inc. and • “The most successful insights people are definitely those who understand the business” 10 5 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by