Belief CI provides high ROI significantly higher today However, only ~30% report measuring CI impact, with significant room to improve While only ~30% measuring 2/3 believe CI provides a high ROI … and respondents state mixed impact of CI1 2 3 … (significantly higher than 2008–09) … satisfaction with ROI All rights reserved. Respondents (%) Respondents (%) Respondents (%) +25% 68 61 20 esearch Business Network. 43 bal R 31 The Glo We measure the impact 2009 2015 Satisfaction with ROI on company’s CI rt epo of our CI research CI provides a high ROI R Strongly Agree Strongly Agree Very Somewhat Agree agree satisfied satisfied he Boston Consulting Group, Inc. and T 1 “We would like to measure ROI, but we struggle with how.” 1. CMO, CPG company Source: BCG, Yale CCI, and Cambiar 2015 Consumer Insights Benchmarking Study 11 6 BCG GRBN - ROI of Insight 2017 Study Copyright © 2017 by