Tips for Passive Metering Tips for Passive Metering 67 68 To maximize conversions, Integrate data sources to use ƈVIPƉ messaging and increase satisfaction rates set expectations The only way to extract all possible value from each data Operating passive measurement panels is an art and a source and to provide the best research experience is to science. Prospective panelists need to be motivated to combine data sources. To do this, we must use the right register, become compliant, and remain active and valid. tools for the right job. Beyond incentives, people are increasingly interested in For example, passive metering allows us to ask Ȋwhatȋ taking part in a bigger initiative. Ensure panelists people do online, whereas surveys only ask Ȋwhyȋ people are understand they are an elite community that helps some of doing it. the world’s biggest companies shape apps, sites, and Passive metering lets us ask only relevant questions and devices. eliminates the use of redundant surveys, which leads to a higher research satisfaction rate. Blog: How behavioral data helps to better recruit research participants ȊTake for instance the example of people interested in buying cars: with behavioral data research participants who have visited an automotive website can be selected directly. Recent research has indicated better targeting increases participation rates, reduces dropout rates, improves survey experience, and yields the same or better survey data quality.ȋ Source: Verto Analytics Source: Netquest & Wakoopa © 2017 GRBN Participant Engagement Handbook | 164 © 2017 GRBN Participant Engagement Handbook | 165