Tips for Passive Metering Tips for Passive Metering 66 Don’t lose touch with consumers ȃI think when you answer a question in relation to certain topics/companies, the follow-up questions should only be about the While trying to understand today’s consumer behaviors, companies you say you have used. For example, data collection has mostly continued with traditional communication questionnaires. You say you use methods. Participants typically complete long, generic [one company] and then you are asked to rate surveys, resulting in a bad research experience, Ȋbad dataȋ, another company or more that you have never and a decline in response rates. used...very frustrating!Ȅ We need to remember that participants are actually people, ȃSometimes an ȁotherȂ option is necessary but who are essential to market research. We must respect and appreciate the efforts of those people whose opinions we not available. Makes me feel like I'm not being claim to value. completely honest.Ȅ Improving their experience in terms of usability, privacy, and ȃThe rewards should be based on percentage of incentives will lead to more valuable data. completion. It is frustrating to spend 15 minutes [on a survey] and just because the very last question the answer was not the expected one I get just 20 cents.Ȅ - Participant comments from a study conducted by Wakoopa & TEG: Rewards on the participant experience, April 2017 Blog by Bernou Benne, Wakoopa How to stay relevant & NOT alienate people: The benefits and challenges of passive metering and surveying – Part I Source: Wakoopa © 2017 GRBN Participant Engagement Handbook | 162 © 2017 GRBN Participant Engagement Handbook | 163