Tips for Passive Metering Tips for Passive Metering 69 70 For cross-device metering, Easy installation flow focus on registering all Participation in research should be made as easy devices on day 1 as possible. One of the goals of passive metering technology is to achieve the easiest possible If your passive measurement panel is Ȋcross-deviceȋ or installation process for the user. Ȋcross-platformȋ, use the initial attention of the panelist to Eventually, there should be a one- your benefit. Help panelists get all meters, for all devices, click installation on all of a installed on the day that the panelist signs up. In these initial participant’s devices. moments, panelists are more likely to recall the benefits and The installation should be purpose of the panel and have the motivation to complete tailored toward the participant’s the installation process. ease of use by leaving out unnecessary technical details. There should also always be a singular installation process. When activated, it should run continuously until it is ended by the participant. Source: Wakoopa Source: Verto Analytics © 2017 GRBN Participant Engagement Handbook | 166 © 2017 GRBN Participant Engagement Handbook | 167