Tips for Online Surveys Tips for Online Surveys Table of contents How to motivate people to take your surveys and to do so again ...................................................................... 72 What makes a good survey – in the words of Online survey-takers ................................................................... 76 What makes a poor survey – in the words of survey-takers ................................................................... 77 23. Understand what motivates people to take part ..... 78 Survey 24. Build a user experience best practice knowledge hub .......................................................... 79 25. Hire a professional… ................................................. 80 …because faulty mechanics are a big turn-off… ...... 82 …you should engage your data collector early on… 83 Tips …and humanize your survey ..................................... 84 26. Eat your own dog food .............................................. 85 27. Do cognitive interviewing before launch.................. 86 28. Do qualitative research to inform how to write the questionnaire ...................................................... 87 How to motivate people to take your surveys and 29. Ensure mobile friendliness ....................................... 88 to do so again 30. Pilot your questionnaire properly ............................ 91 31. WIIFM – sell them the experience ............................. 92 32. Promise and pay a fair incentive .............................. 93 33. Money isn’t enough… ................................................ 94 …and charitable donations can increase motivation .................................................................. 95 34. Honesty is the best policy ......................................... 96 © 2017 GRBN Participant Engagement Handbook © 2017 GRBN Participant Engagement Handbook | 69