Tips for Online Surveys Tips for Online Surveys Table of contents (cont’d) Table of contents (cont’d) 35. Give examples of how similar research has helped 49. Write like a human… ................................................ 123 the client .................................................................... 98 …by being concise and conversational ................... 124 36. Promise to let them know the sponsor of the 50. Make questions easy… ............................................ 126 research at the end of the survey .......................... 100 …and use simple wording to encourage intrinsic 37. Spell out in the invite what you expect of motivation ................................................................ 128 survey-takers ........................................................... 101 51. Don’t make people have to tell you Ȋliesȋ ............... 130 38. Put your own skin in the game ............................... 102 52. Go off the grid ......................................................... 132 39. Avoid email reminders ............................................ 103 53. Create surveys that people actually enjoy… .......... 133 40. Never ask people the same questions ................... 104 …so you don’t bore them to death ......................... 134 41. Ask all screening questions at the beginning ........ 106 54. Gamify your surveys with words for more engagement and better results .............................. 136 42. Write shorter questionnaires… ............................... 108 55. Break it up – have some fun ................................... 138 …by focusing on the key objectives… ..................... 110 56. Use motivational language ..................................... 139 …and avoiding long lists .......................................... 111 57. Look and feel matter ............................................... 140 43. Short is good, relevant is better ............................. 112 58. Convenience is key .................................................. 141 44. Show interest in the participants as PEOPLE ......... 113 59. Respect people’s privacy ......................................... 142 45. Use native language… ............................................. 114 60. Avoid assumptions .................................................. 143 …and take care with translations ........................... 116 61. Share back ............................................................... 144 46. Use video to make research easy and engaging .... 118 62. Say Ȋthank you!ȋ ....................................................... 147 47. Text comments enable customers to tell you …by telling them who sponsored the survey ......... 148 exactly what they feel you need to hear ................ 120 …and inspire them with a video for maximum effect ........................................................................ 149 48. Break it up – get personal ....................................... 122 63. Ask for and act on feedback ................................... 152 64. Analyze Ȋdrop outsȋ ................................................. 154 65. Control the quality................................................... 156 © 2017 GRBN Participant Engagement Handbook | 70 © 2017 GRBN Participant Engagement Handbook | 71