10 Golden Tips 10 Golden Tips Thoughts from the touchpoint which reflects on our image/reputation. In these cases, we need to make sure the survey experience leaves participants with a positive impression of MetLife. client side on the DR: Obviously, there are a lot of great engagement tips importance of engaging included in the handbook and you got to see them first- participants hand through your participation in the research on research. Which do you feel particularly excited about using in your research and why? Neil Marcus, AVP and research leader at MetLife, was NM: I believe there is an opportunity for us to implement all of the recommendations. In general, using more plain speak, instrumental in the GRBN’s Participant Engagement conversational language is one best practice that especially Initiative. His support as a corporate partner for the research on which some of these best practices are based resonates with me. On identified surveys, I’m also particularly was invaluable. Dave Rothstein, CEO at RTi Research, a Gold excited about improving participant engagement by using Sponsor on the Participant Engagement Initiative, talked video (or other means) to provide our participants with more with Neil about the initiative and its impact. detail on the purpose of the study and how the findings will be used. DR: You and MetLife have been tremendous supporters of the Participant Engagement Initiative. Why is the initiative so important to you and your organization? NM: The initiative is important in so many ways and to so many constituents. First, from an industry perspective, we are concerned about sustainability, specifically in the face of declining survey response rates, and thus risks to sample integrity. Next, we are concerned about the quality of the responses we receive when surveys are lengthy or focused on topics that are less engaging and of interest to people (e.g., insurance). And finally, from a brand perspective, for identified surveys, we recognize that a survey is yet another © 2017 GRBN Participant Engagement Handbook | 24 © 2017 GRBN Participant Engagement Handbook | 25