10 Golden Tips 10 Golden Tips DR: What obstacles do you see in putting these tips into 1 practice for improved participant engagement? How might they be overcome? Show respect NM: I expect some of our business partners may be somewhat uncomfortable with departing from the traditional survey Without respect for participants, the rest of the tips within practices. I’m glad we have this Ȋresearch on researchȋ this handbook are useless. through our partnership with GRBN to help assuage those concerns and really prove the criticality of employing We have to show the people, who voluntarily give us their techniques to improve participant engagement. Overall, given opinions or access to their data, the respect they deserve. our focus on insight-driven strategies and optimizing the We need to remember at every stage in the process that we customer experience, I am confident most will embrace these are dealing with people, not data points. new approaches – especially given the relationship between In this digital world, it is all too easy for researchers to survey experience and brand perception on identified surveys. dehumanize the process and ignore the fact that there is a real person behind the 0’s and 1’s. We encourage you to treat participants with the same respect you would treat a friend. Respect is the base upon which we can build and deliver great experiences. Dave Rothstein Neil Marcus CEO Assistant Vice President © 2017 GRBN Participant Engagement Handbook | 26 © 2017 GRBN Participant Engagement Handbook | 27