10 Golden Tips 10 Golden Tips 2 3 Employ a participant- Treat market research as centric design process a brand touchpoint Market research has become a brand touchpoint and a You no doubt have a well-grooved, client-centric design research experience that is positively aligned with the process in place to ensure that both your proposals and your overall customer journey is required. Companies need to research projects meet client needs. provide a great customer experience that spans across all Create a parallel participant-centric process. At every stage touchpoints, including market research. of your process, think about the impact of your decisions on If the market research experience of a consumer is positive, the participant, evaluate what could be done differently to it will not just influence their opinion on their entire have a positive impact on clients and participants, and consumer journey, but also their perception of the brand. design accordingly. Think about participants as well as clients at every stage in your process © 2017 GRBN Participant Engagement Handbook | 28 © 2017 GRBN Participant Engagement Handbook | 29