10 Golden Tips 10 Golden Tips 4 5 Take care of the basics Be transparent A great research experience requires great fundamentals. Transparency is key to successful customer-centricity in No amount of fancy design will save you if the basics business, and equally, it is key to successful participant- are wrong. centricity in research. Don’t take it for granted that all data collectors are equal in Is there really any reason why you cannot tell participants at this respect. Make sure yours is getting the basics right. the end of the interaction who the research was conducted on behalf of? Is there any reason why you can’t share what value their participation has? Again, don’t take it for granted that all data collectors are PARTICIPANT ENGAGEMENT BASICS equal with respect to transparency. Make sure yours is being transparent with the participants.  PAY A FAIR INCENTIVE COMMENSURATE WITH EFFORT  BE HONEST AND TRANSPARENT ABOUT THE PROJECT, ESPECIALLY THE TIME COMMITMENT REQUIRED  KEEP SCREENERS AS SHORT AS POSSIBLE THINGS TO BE TRANSPARENT ABOUT:  WHAT IS EXPECTED FROM THE PARTICIPANTS  WHO THE RESEARCH IS FOR  WHAT WILL BE DONE WITH THEIR INPUT  HOW THEIR PERSONAL DATA WILL BE PROTECTED AND APPROPRIATELY USED © 2017 GRBN Participant Engagement Handbook | 30 © 2017 GRBN Participant Engagement Handbook | 31