10 Golden Tips 10 Golden Tips Table of contents Thoughts from the client side on the importance of engaging participants ................................................. 24 10 Golden 1. Show respect ........................................................... 27 2. Treat market research as a brand touchpoint ...... 28 Tips 3. Employ a participant-centric design process ........ 29 4. Take care of the basics ........................................... 30 5. Be transparent ........................................................ 31 6. Keep it relevant ....................................................... 32 10 tips everyone should follow 7. Keep it short ............................................................ 33 8. Share back ............................................................... 34 9. Thank your participants .......................................... 35 10. Use metrics to get better ........................................ 36 © 2017 GRBN Participant Engagement Handbook | 23 © 2017 GRBN Participant Engagement Handbook | 23