Tips for Online Communities Tips for Online Communities 13 14 Show gratitude The shorter the better Your customers want to feel like their participation is when designing activities appreciated. Remember to show gratitude and thank members for sharing their insights and opinions. One of the goals of your community is to develop an ongoing relationship with your customers. Members don’t want to do You can also offer Ȋsurprise & delightȋ rewards for long surveys anymore, which is why survey response rates participation, but avoid incentive programs aimed to are low and plummet each year. Most customers prefer motivate individuals. Incentive programs aren’t sustainable; surveys that are less than 10 minutes long, according to the people who expect money for their time lose their innate GreenBook Research Industry Trends Report. desire and motivation to participate. A sense of community If you have a longer activity, consider splitting it in two. One can be lost when the focus shifts from genuine participation of the benefits of an online community is the iterative in research to extrinsic rewards. process; it’s better to have several shorter activities than a long one that leads to fatigue. Engaging members more frequently with shorter activities can help cultivate an ongoing relationship with members. ȃPeople generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.Ȅ - Source: Microsoft survey of Source: The puzzle of motivation, Dan Pink via TED Canadian media consumption Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 56 © 2017 GRBN Participant Engagement Handbook | 57