Tips for Online Communities Tips for Online Communities 15 Share back to members Share-backs are important as members get to see firsthand that their feedback was valued and used for positive change. Members have a more positive brand experience and are more engaged in their community when research results are shared. The table below shows the key reasons why individuals join and remain active in communities. REASONS FOR JOINING AND Source: Vision Critical REMAINING IN A COMMUNITY: 1. FIND OUT ABOUT NEW PRODUCTS 2. HAVE A VIP EXPERIENCE, OR ACCESS INSIDER INFORMATION 3. BE HEARD 4. LEARN SOMETHING NEW 5. RECEIVE ACTIVITY RESULTS 6. LEARN HOW THEIR FEEDBACK INFLUENCES DECISIONS Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 58 © 2017 GRBN Participant Engagement Handbook | 59