Tips for Online Surveys Tips for Online Surveys 57 58 Look and feel matter Convenience is key Which of these experiences would you rather look at for 10- Time is precious and participants don’t want to spend time 15 minutes? Which one is easier on your eyes? Which one accessing links or figuring out how to follow instructions. potentially fits better with the rest of your brand’s marketing Making everything as easy and intuitive as possible will keep and customer engagement efforts? Which one may hold everyone as happy as possible. your attention long enough to stop playing a video game, For example: can participants actively do anything to help binge-watching a show, or scrolling social media? the process go smoothly? Especially if they are part of an Use survey tools which allow for a beautiful UX and your ongoing study, shortcuts or quick access to instructions can participants will thank you. really make a difference. Remember when testing that familiar processes for you won’t be second nature to your participants, so spell everything out clearly! THE ONLY SURVEYS THAT WENT UP IN RATING ACROSS THE THREE STAGES HAD CLEARER INSTRUCTIONS FOR HOW TO SET UP SHORTCUTS TO PARTICIPATE IN THE STAGES VIA MOBILE. Source: MESH Experience metrics data Source: Research For Good Source: Mesh Experience © 2017 GRBN Participant Engagement Handbook | 140 © 2017 GRBN Participant Engagement Handbook | 141