Tips for Online Surveys Tips for Online Surveys 59 60 Respect people’s privacy Avoid assumptions Many people are very concerned about the privacy of their You might be a master questionnaire designer, but don’t data. Their first instinct is to not trust you, so you need to assume you know it all or that you have all the bases covered earn that trust. Understand what people consider to be in your questionnaire. Always give people the possibility to sensitive personal data and respect their right to privacy. give their spontaneous comments at the end of the survey. Only ask people for demographic and other profiling Not only does this show that you truly care about what they questions if they are relevant to your study, not Ȋjust in caseȋ, and explain why you need the data. Transparency is think, you might also be surprised by the additional insights key. Whilst participants have legal protection, transparency you get. is about going beyond this to secure trust. FEWER THAN 1 IN 10 PEOPLE HAVE A HIGH LEVEL OF TRUST IN MARKET RESEARCH COMPANIES TO PROTECT AND APPROPRIATELY USE THEIR PERSONAL DATA. LESS THAN HALF OF SURVEY-TAKERS FEEL WELL- INFORMED ABOUT HOW RESEARCH COMPANIES COLLECT, STORE, AND USE PERSONAL DATA. Source: Kelsy Saulsbury, Schwan's Shared Services, IIeX NA 2017 Source: GRBN Trust Survey 2016 © 2017 GRBN Participant Engagement Handbook | 142 © 2017 GRBN Participant Engagement Handbook | 143