Tips for Online Surveys Tips for Online Surveys 55 56 Break it up – have some fun Use motivational language Many people love a quiz! In longer surveys, we In longer surveys or surveys where you are asking them to recommend breaking the survey up by asking do difficult or repetitive tasks, show empathy and give them quiz-style questions on topics that interest the encouragement to continue with the survey. participant (asked at the beginning of the survey using Our A/B testing data shows that survey-takers really Tip 44). appreciate this kind of thoughtfulness and respect for the In our A/B test, we gave people the opportunity to answer effort they are putting into the task. questions on cars, films and celebrities, travel and sports, and shared the data back with them. The people presented with these types of questions to break up the survey spent on average an extra four minutes answering the survey and Survey-taker comments: were just as satisfied with the experience for the same incentive as the other participants were paid. ȃYour encouraging words in the questions were Other types of questions you could ask to break up a long, entertaining.Ȅ boring survey are: ȊIf you won $100,000 in a lottery what ȃThe survey was user friendly, encouraging the would you do with it?ȋ Or ȊWhat new skill would you most participant throughout the survey.Ȅ like to learn?ȋ Have fun coming up with some good quiz questions and your survey-takers will have fun answering ȃDidn't make me choose from too many them. answers. Like the funny comments added in Pro-tip: Combine with Tip 61 and share back the data on too.Ȅ these questions either right after they answer or at the end - Source: GRBN Online Survey Experience A/B Testing of the survey. © 2017 GRBN Participant Engagement Handbook | 138 © 2017 GRBN Participant Engagement Handbook | 139