Tips for Online Surveys Tips for Online Surveys 54 Gamify your surveys with RESEARCH SHOWS THAT: words for more engagement 4. GAMIFYING SPONTANEOUS AWARENESS BY ADDING and better results A TIME ELEMENT AND A MEANS TO ƈWINƉ INCREASED AVERAGE BRAND MENTIONS BY 50%. THIS RESULT WAS SEEN ACROSS COUNTRIES AND Researchers sometimes fear that gamifying surveys is too CULTURES. complex and time-consuming, or will not improve results. 5. GAMIFYING OPEN-ENDED QUESTIONS BY ADDING A Simple gamification elements, with clear Ȋrules,ȋ and a stated Ȋway to winȋ result in richer, deeper answers across a SCENARIO AND ASKING PARTICIPANTS TO TELL US broad range of question types and research topics. ƈTHREE THINGSƉ INCREASED THE NUMBER OF CODES PER PERSON FROM 1.5 TO 2.6 AND THE NUMBER OF PEOPLE GIVING THREE ANSWERS ROSE FROM 5% TO 47%. 6. ADDING A GAME SCENARIO TO AN OPEN-ENDED QUESTION THAT ALREADY ASKED FOR ƈTHREE THINGSƉ INCREASED THE NUMBER OF PARTICIPANTS OFFERING THREE FROM 71% TO 81%. Source: SSI To find out more, see the work of SSI’s Global Knowledge Director, Pete Cape here. Source: SSI © 2017 GRBN Participant Engagement Handbook | 136 © 2017 GRBN Participant Engagement Handbook | 137