Tips for Online Surveys Tips for Online Surveys 30 One example of how to design a questionnaire for mobile is to provide people with options for answering open-ended questions, such as voice to text. Responses to open-ended questions are usually shorter on Pilot your questionnaire properly mobile devices, though that doesn’t mean data quality is lower. Keep mobile in mind and ask questions that can be answered concisely. Remind participants they can use voice Most surveys are soft-launched to test survey length and the to text to respond, but don’t force them. Those who use mechanics, but how many are properly piloted? While this is voice to text usually provide more depth. important, it is just as important to collect feedback from participants on what works and what doesn’t, and then make appropriate changes before launch. Time for piloting needs Voice-to-Text Quality of Response – Words Used to be built into the process. 20 16 12 8 4 FURTHER READING SUGGESTED BY P2SAMPLE: 0 Mobile Phone Tablet Typed Voice-to-Text  Explorable: Pilot Survey Q: In as much detail as possible, please share the one thing that [RESTAURANT NAME] could do to gain more of your business in the future. This  study.com: What is a Pilot Study?- could include additional menu items (please specify items if this is the case), pricing, hours of operation, service, interior design, cleanliness, etc. Definition & Example 23  Nielsen Norman Group: Pilot Testing: Getting It Right (Before) the First Time  smartamarketing.com: Preliminary or Exploratory Marketing Research – Don’t Just Launch Yourself Into Market Research © 2017 GRBN Participant Engagement Handbook | 90 © 2017 GRBN Participant Engagement Handbook | 91