Tips for Qualitative Research Tips for Qualitative Research How to motivate people With the help of the below partners, we undertook an online community in the US and offline group discussions in both to give you their time the US and the UK. Whilst a lot of research-on-research has been conducted on the online survey user experience, there has been very little research done on the experience participants have with qualitative research. As part of the Participant Engagement Initiative, we decided that we needed to do more research into this issue. The research was led by Kerry Hecht, Katrina Noelle, and Nikki Lavoie, who designed a project to meet the following research objectives: 1. To understand intrinsic motivations people have for Overall takeaways from the research-on-research participating in qualitative research 2. To understand how a good or bad user experience can The research uncovered that money is the lowest common affect the company/brand behind the survey, and how denominator and easiest motivator. However, giving it can be improved before, during, and after the feedback to a brand that interests participants and process participating collaboratively with others is a key secondary appeal factor (e.g., the intrinsic value of giving them time, 3. To understand what drives a good or bad user learning, and collaborating). experience, and how the experience can be improved We found out that professional/repeat participants before, during, and after the process participate even more frequently than we knew. This calls for 4. To test how changing the user experience/end-client an increase in using behavioral verifications at the point of interaction can increase motivation screening to ensure quality regardless of past participation. © 2017 GRBN Participant Engagement Handbook | 182 © 2017 GRBN Participant Engagement Handbook | 183