Tips for Online Surveys Tips for Online Surveys 50 ƈWe need to treat Make questions easy… participants with the same respect we Too often surveys ask questions that are much treat our friends.Ɖ harder than they need to be. Why ask participants to rate 15 items on a 10-point scale when you only need information about half of those items? Why use a 10-point scale? Do you really think participants have 10 levels of attitude towards your brand of coffee or your banner ad? Don’t ask for more detail than you really need. Also, make the questions conversational, short, and simple. For example, instead of asking this: ȊThink about your role in purchasing food for the family. What percent of the time are you involved in at least 50% of the shopping for groceries?ȋ Why not ask this: ȋWhat percent of grocery shopping do you do for your family?ȋ David Harris, author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions © 2017 GRBN Participant Engagement Handbook | 126 © 2017 GRBN Participant Engagement Handbook | 127