Tips for Online Surveys Tips for Online Surveys ȊConcise and conversationalȋ is something people, especially …by being concise and those under 40 years old, are very keen to see in future conversational surveys. So, go ahead and strike up a conversation next time you write a survey and don’t talk down to your survey-takers. Conversational language is likely to give a better user experience than official-sounding Ȋresearcher-speak.ȋ As people’s attention spans decrease, especially on mobile devices, writing concisely also wins you points with survey- takers. Survey-taker comments: Worried about the impact on your data? In our A/B test, the ȃEasy to complete, nice tone of the survey.Ȅ data suggests there was no difference, even on a highly detailed subject like insurance. ȃEasy to work through and friendly wording.Ȅ ȃI liked the statements at the top of the screen. It was like someone was talking to me through the survey.Ȅ 9 IN 10 SURVEY-TAKERS WOULD LIKE - Source: GRBN Online Survey Experience A/B Testing SURVEYS TO BE MORE CONCISE AND CONVERSATIONAL. Source: GRBN Online Survey Experience A/B Testing © 2017 GRBN Participant Engagement Handbook | 124 © 2017 GRBN Participant Engagement Handbook | 125