Tips for Online Surveys Tips for Online Surveys 48 49 Break it up – get personal Write like a human… In Tip 44, we encouraged you to start your It’s easy to fall into the habit of writing in Ȋresearch speak,ȋ survey with questions you think the person but doing so makes questions awkward to read and takes up answering the survey might find interesting. In precious screen space on mobile devices. Better phrased longer surveys, use the same technique to maintain their questions can even yield better data! interest and motivation to complete the survey. Challenge yourself to write concisely and as if you were During the survey, ask some personal attitude questions, speaking to someone (because you are). Read your but keep them centered on the topic at hand. For example, questions aloud and ideally to another human. in a banking-related survey, you could ask, ȊWhat worries you most about the future?ȋ or ȊIf you inherited $10,000 what would you do with it?ȋ Pro-tip: Combine with Tip 61 and share back the data on Consider Simpler Wording and Shorter Questions these questions at the end of the survey. • Agree Strongly • Love • Agree Somewhat • Like • Neutral • Neutral • Disagree Somewhat • Dislike ȃShorten questions. Reduce the number of • Disagree Strongly • Hate response options/attributes by For each of the following descriptions How descriptive are conduct/leveraging exploratory analyses. of shopping behaviors, please indicate whether the description is these characteristics Determine which attributes/questions are core highly characteristic, somewhat when you visit a characteristic, slightly characteristic, or not characteristic at all of you membership-only and only include those in trackers and other when you visit a membership-only warehouse club store? warehouse club store. relevant studiesȄ 54 © 2016 Research Now Group, Inc. 48 Pippa Source: Research Now © 2017 GRBN Participant Engagement Handbook | 122 © 2017 GRBN Participant Engagement Handbook | 123