Tips for Online Communities Tips for Online Communities 5 Design engaging messaging when recruiting Customers want to feel like you are talking directly to them, so companies can no longer rely on a one-size-fits-all approach to recruitment. You can leverage the work you have done on creating personas to help. Once you have Ȋhumanizedȋ your personas (brainstormed characteristics, assigned a photo and name to each, and discovered unique ways to recruit), you can start to design your messaging to fit each group. On the next page is an example of a social media recruitment message. The tone is conversational and short. In addition, the call to action is easy to find. Source: Vision Critical Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 46 © 2017 GRBN Participant Engagement Handbook | 47