Tips for Online Communities Tips for Online Communities 6 7 Set expectations from Explain the community the beginning purpose when recruiting Tell people what the online community is for so they can get Set expectations right away on what being a community excited and invested in the purpose. Think of a purpose that member means to your customers. Give them an idea of would appeal to your customers and communicate it from what you will be asking them to do, with actual example their viewpoint. Some examples include: topics and hook questions.  Help us create products and services personalized for Members will appreciate the experience more if they know you what they’re getting into and base their judgement on the  We want to make it easier for you to get our products first activity. Be straightforward, keep it short, and easy to and services complete.  Help inform the future direction of our company SET EXPECTATIONS ON:  CADENCE OF ACTIVITIES  FREQUENCY OF SHARING BACK  RELEVANT TOPICS FOR ACTIVITIES  ACCESSIBILITY OF ACTIVITIES (SHORT AND MOBILE-FRIENDLY) Source: Vision Critical Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 48 © 2017 GRBN Participant Engagement Handbook | 49