Tips for Online Surveys Tips for Online Surveys …and take care with translations Take extra care for translations involving technical terms, especially in B2B, healthcare studies, and multi-country studies where translation of technical terms might not be a standard translation for all markets. Good quality translations drive user participation and engagement in surveys. Non-interpretation of terms, questions, and instructions can drive users away. FURTHER READING SUGGESTED BY P2SAMPLE: GEOFF NORBY: Translation for Market Research TRANSLATING QUESTIONNAIRES AND OTHER RESEARCH INSTRUMENTS, ISSUE 133 (BY ORLANDO BEHLING, KENNETH S. LAW) © 2017 GRBN Participant Engagement Handbook | 116 © 2017 GRBN Participant Engagement Handbook | 117
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