Tips for Online Surveys Tips for Online Surveys 45 Use native language… When was the last time you paid a bill online? 40% 41% Even for populations like B2B where you might expect 18% 19% 18% people to speak English, use native language. 17% 14% 12% It can be tempting to save time and expense by fielding 7% 6% 3% 2% 3% 2% surveys in English, especially for groups we assume readily speak English, such as higher income or better educated Past day Past week Past Past 6 Past year Over a I have month months year ago never paid demographics, or business-to-business populations. This Germany (English) Germany (German) a bill practice risks hidden misunderstandings which could online change your data and make results less valid. Translating surveys using a professional agency is highly recommended. Based on this commercial, please complete the following sentence as you remember SSI tested the impact of native vs. non-native it from the video. language in China and Germany. Participants were 33%33% 36% asked if they spoke English, then shown questions in English and native language. Results showed more 20% 16% response consistency when a questionnaire was 13% 13%10% designed in the native language. 9% 8% 6% 5% Learn more at this blog Option 1 Option 2 Option 3 Option 4 Option 5 Don’t knoǁ China (English) China (Chinese) Source: SSI Source: SSI © 2017 GRBN Participant Engagement Handbook | 114 © 2017 GRBN Participant Engagement Handbook | 115