Tips for Online Surveys Tips for Online Surveys 43 44 Short is good, Show interest in the relevant is better participants as PEOPLE If your starting point is focused purely on what you want to A good conversation starts with asking get out of the survey, then the advice is to keep the questions about the person you are talking to. experience as short as possible. If you are also interested in What are they up to? How are they feeling? what participants can get out of the survey, then you are not What are they interested in? How do they feel about various so constrained. issues? Our A/B testing supports that you can create a 25-minute In longer questionnaires, we love the use of these kinds of survey, which the vast majority of survey-takers found to be questions. They enable you to add filters later based on a very good experience and would willingly take similar these questions and to personalize the experience by adding types of surveys again. The key: relevance. survey-break questions. When you ask a Ȋwhat are you interested inȋ question, embed the category you are researching into the list. You will most likely find huge differences when analyzing your data by Ȋthose very interested in the categoryȋ vs. Ȋthose not interested in the category, which could lead to some interesting insights for your marketing team. Once you’ve shown survey-takers you are interested in them as individual people, they are much more primed to answer the duller questions you might need to ask to get to your - insights. - Source: GRBN Online Survey Experience A/B Testing © 2017 GRBN Participant Engagement Handbook | 112 © 2017 GRBN Participant Engagement Handbook | 113