Tips for Online Surveys Tips for Online Surveys 45 …by focusing on the …and avoiding long lists key objectives… Long lists are especially problematic on smartphones Develop a briefing document which enables clients to because the scrolling required to view them is frustrating specify the key business objectives and separate them out and can negatively impact data quality. from Ȋnice-to-knowȋ ones. Primacy effects (selecting what is first visible at the top of a Align the research objectives in the same way and focus the list) and recency effects (selecting what is last seen at the survey on collecting data that will inform the business bottom of a list) are more pronounced on smartphones, and objectives. items in the middle of long lists are less often selected. ȃShorten questions. Reduce the number of Response response options/attributes by conducting/ choices leveraging exploratory analyses. Determine get buried in long which attributes/questions are core and only lists include those in trackers and other relevant studies.Ȅ - Client, Financial Services Source: Research Now © 2017 GRBN Participant Engagement Handbook | 110 © 2017 GRBN Participant Engagement Handbook | 111