Tips for Online Surveys Tips for Online Surveys 42 ȃKeep questionnaires under 20 minutes.Ȅ - Jackie Lorch, SSI Write shorter questionnaires… The keys to writing shorter questionnaires Shorter questionnaires are essential for participant involve consulting with clients on the decisions engagement and for data quality. the survey will help inform and then designing the survey to inform those decisions. State decisions as HE declarative statements. For example: 1. We will decide which of three concepts to progress. ALL ELSE BEING EQUAL, EVEN A 2. We will decide which group to target and whether to target more than one group. ONE MINUTE SHORTER QUESTIONNAIRE Most decisions are made based on no more than three to 10 PRODUCES HIGHER SATISFACTION pieces of information. RATINGS AMONGST THE SURVEY-TAKERS. This process helps the team focus on the information WE SEE A MASSIVE SATISFACTION needed to inform the decisions. It helps avoid all the Ȋnice- DIFFERENCE BETWEEN A 15-MINUTE AND to-knowȋ questions. Consider developing professional A 30-MINUTE SURVEY IN OUR DATA. questionnaire design skills. As a result, the team will want you to design the survey rather than ask you to email the survey around for everyone else to edit. Source: MESH Experience metrics data David Harris, author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions © 2017 GRBN Participant Engagement Handbook | 108 © 2017 GRBN Participant Engagement Handbook | 109

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