Tips for Online Surveys Tips for Online Surveys 46 P PS TO GET THE GET THE MOST OUT OF VIDEO! Use video to make research easy and engaging 1. RECRUIT QUALITATIVE WHERE BUDGET Interesting questions, a fair incentive, and exciting subject ALLOWS matter are your starting points, but how do you keep 2. CLEVER SURVEY DESIGN research fresh and snappy? The answer could lie in including 3. ENGAGING VIDEO QUESTIONS a video question at the very start of your survey. 4. QUALITY CONTROL 5. INCENTIVIZE A two-minute video can give you as much data as a 15- 6. SHOW AN EXAMPLE minute radio button survey and even more. You’ll capture 7. CELEBRATE THE RESULTS context, behavior, emotion, engagement, as well as in-depth reviews of products/concepts/routines. For example, if you’re surveying about a product, you’ll see all other products Source: Big Sofa they use if you request a bathroom tour. This saves them having to recall and type out all the things they think they remember (but very often don’t!). Blog: Big Sofa Recruiting for video tasks in market research © 2017 GRBN Participant Engagement Handbook | 118 © 2017 GRBN Participant Engagement Handbook | 119