Tips for Online Surveys Tips for Online Surveys 36 37 Promise to let them know Spell out in the invite what the sponsor of the research you expect of survey-takers at the end of the survey It might be obvious to you, but don’t assume survey-takers Whilst you don’t want to risk biasing the survey, in most know automatically what is expected of them. Spell it out. cases, there is no harm in revealing the name of the survey For example, you might not want the participants to take the sponsor at the end of the survey. survey on their mobile device due to the nature of the stimuli or the complexity of the task you are asking them to In fact, assuming the experience you give people is positive, do. Or you might want them to be at home when taking the this will leave a positive impression on the company or survey and not on the move. We need to ensure participants brand behind the survey. It will also increase people’s are able and safe to participate. motivation to take surveys in the future. Be clear on the expectations in the invite, otherwise, you risk losing perfectly capable participants and giving them a very negative experience. Source: GRBN Online UX Survey 2016 Source: Kelsy Saulsbury, Schwan's Shared Services, IIeX NA 2017 © 2017 GRBN Participant Engagement Handbook | 100 © 2017 GRBN Participant Engagement Handbook | 101