Tips for Online Surveys Tips for Online Surveys 35 This type of additional information was particularly appreciated by those with an interest in the insurance category, regular survey-takers, and those motivated out of Give examples of how a desire to influence things. Sharing this type of insight with similar research has participants had a very positive impact on the perception of helped the client the survey sponsor. Participants want to know that spending their time on a survey means something. For example, if you are conducting a segmentation survey, tell them how similar surveys have helped the client develop a new product or service to meet specific customer needs. If you are conducting a customer experience survey, tell them how similar surveys have helped the client improve a specific aspect of their service. Talk in general terms in the invite to the survey so as not to ȃI feel like they are bias the research, but promise to be specific at the end of actually interested the survey and follow through on that promise. In our A/B in finding out the testing research, we informed participants that: results and will use ȊPrevious studies like this provided valuable input that was used to the information create new insurance and savings products for consumers. For example, similar research conducted last year guided the to provide development of their new MetLife Rapid Term life insurance better service.Ȅ product that was launched earlier this year. This product has been designed to deliver on key needs of affordability, simplicity, and customization as identified by the responses given by the survey participants.ȋ Source: GRBN Online Survey Experience A/B Testing © 2017 GRBN Participant Engagement Handbook | 98 © 2017 GRBN Participant Engagement Handbook | 99