Tips for Online Surveys Tips for Online Surveys 34 Honesty is the best policy 18% OF SURVEYS HOSTED IN THE PLATFORM ARE LONGER IN One thing survey-takers complain about regularly is being PRACTICE THAN INDICATED TO misled in the invite about the length of surveys. At best, this PARTICIPANTS IN THE INVITE. can make you seem incompetent. At worst, people may think you are dishonest and can reflect on the reputation of your client’s brand. This is another good reason to pilot your ON AVERAGE, THESE SURVEYS ARE survey properly before launch (see Tip 30), and when doing so, remember to test the survey on a smartphone. 45% LONGER THAN PROMISED. DISHONESTY ABOUT THE LENGTH ȃI dislike the fact that most of these surveys are CREATES MORE COMPLAINTS ABOUT double and even triple the length of time you're THE SURVEY BEING LONG AND told that they are at the beginning.Ȅ NEGATIVELY IMPACTS SATISFACTION - Quote from an unhappy survey-taker WITH THE SURVEY. ȃSmartphone surveys take 20-40% longer than on PC, depending on quality of design.Ȅ Source: P2Sample metrics data - Roddy Knowles, Research Now © 2017 GRBN Participant Engagement Handbook | 96 © 2017 GRBN Participant Engagement Handbook | 97