Tips for Online Communities Tips for Online Communities 19 20 Share back results when Be careful when rebranding sunsetting your community or changing a community Members contribute to various experience activities over the life of a If your company is going through changes that require you community, so it is recommended to rebrand or restart your community under a new name, it’s to send a summary of results if important to notify members that you are doing so and allow you are shutting the community them to decide whether they stay or go. down. When a community shuts down, You should inform members of the change, thank them for the aim is to leave members with their participation to date, and encourage them to continue a good impression of your membership in the Ȋnewȋ community. Transparency with company. It’s important to first members is key in building authentic relationships. thank community members for their time and effort. Then consider including an infographic of the results or a summary WHEN THE NEW COMMUNITY LAUNCHES… newsletter of all the insights you  HIGHLIGHT WHAT HAS CHANGED (NAME, BRANDING, ETC.). have collected over time that  ASK MEMBERS TO BOOKMARK THE NEW COMMUNITY members have contributed to. DOMAIN.  INVITE MEMBERS TO A FEEDBACK ACTIVITY.  PROVIDE A REMINDER OF INFORMATION PROTECTED BY PRIVACY POLICY. Source: Vision Critical Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 64 © 2017 GRBN Participant Engagement Handbook | 65