Tips for Online Communities Tips for Online Communities 18 Create the right farewell message RECOMMENDED CONTENT IN SUNSET MESSAGING If a decision is made to shut down an online community, it  THANK MEMBERS FOR THEIR TIME AND PARTICIPATION. is important to notify the members in an authentic and  INFORM THAT THE PORTAL WILL BE TAKEN DOWN, AND THERE transparent way. Members view the community as an WILL BE NO FURTHER INVITATIONS/SHARE-BACKS. extension of your brand and will express their opinions  RECAP MAIN DECISIONS MADE FROM COMMUNITY INPUT. about the experience via a variety of channels (e.g., social  ASSURE THAT INFORMATION IS PROTECTED BY THE PRIVACY media). POLICY. Make sure the sunset messaging is written in the right tone to match your brand and provides a way for members to leave comments. Consider keeping an activity open for the remaining weeks of the community so members can submit Source: Vision Critical feedback. Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 62 © 2017 GRBN Participant Engagement Handbook | 63