Measurement reports are then used for budgeting and scope, particularly among more mature CI functions Typical usage of measurement reports Stage 1 Stage 2 Stage 3 Stage 4 . d e v r e s e r s t h Determine marketing spend and allocation g 50 41% 47% 50% 70% i r l l A . k r o Monitor insight budget and effective spend w 43 27% 46% 48% 50% t e N s s e n i s Determine CI project scope in the future u 35 30% 27% 48% 40% B ch r a e s e R Formally linked to budget allocation 28 16% 27% 28% 47% l a b o l G e Th As interesting data for the CI team to utilize as they see best 24% 19% 34% 37% 27 d n a c. n I Qualify supplier or evaluate ongoing use of , p 23 22% 20% 32% 17% u o suppliers/preferred supplier status t r r G o p g e n i R t l y u Performance coaching for CI team members and leadership d s 18 11% 10% 24% 33% u n t Co S 7 n 1 o 0 t 2 s o t B Tied to CI team member pay 11% 7% 6% 7% 7 ghe i s Th In y f b o 7 OI 1 R 0 Respondents (%) 2 Not used to determine team pay - © N B t h g i Questions: How are the reports usually used? GRr G y Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) C p 48 B Co