More advanced CI functions have high visibility with CMO & Executive team, and the CI team also starts to take more control . d Stakeholders who review measurement reports Stage 1 Stage 2 Stage 3 Stage 4 e v r e s e r s t h g The CMO i 47 r 38% 37% 58% 60% l l A . k r The Executive team as part of a regular review o 45 35% 46% 46% 57% w t e N s s e The business partner requesting the work n 41 30% 34% 58% 43% i s u B ch r The CI team 41 32% 37% 44% 53% a e s e R l The Commercial Advanced Analytics/ a b o 31 22% 37% 28% 33% l Big DataCommercial Advanced Analytics team G e Th The CEO d 30 30% 31% 28% 30% n a c. n I , The Chief strategy officer or equivalent 30 22% 33% 32% 30% p u o t r r G o p g e n i The CFO R t 23 19% 26% 18% 30% l y u d s u n t Co S 7 n The Chief digital officer or equivalent 14 14% 11% 16% 20% 1 o 0 t 2 s o t B ghe i The board s Th 12 14% 11% 14% 10% In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr Questions: Which key stakeholders usually receive and review impact measurement reports? G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 47 B Co