• More mature Insights functions measure the ROI of insights investments • Those who measure ROI have found more of a seat at the table, increased budgets, and control . d e v r e s e r s t h g i r l • When Insights teams measure ROI they typically do so after l A . k r strategic and ad hoc projects. The reports are shared with the o w t e N s s CMO and executive team; the most mature Insights functions are e n i s u B transparent with and engage the Board ch r a Executive Summary e s e R l a b o l G • Identifying success criteria upfront is key for post-project e Th d n a measurement and, more generally, the integration of Insights c. n I , p into business decision-making u o t r r G o p g e n i R t l y u d s u n t Co S • Project criteria should be specific to particular business decisions 7 n 1 o 0 t 2 s o t B ghe being affected i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g • Agencies / firms need to lead more framing value creation and i GRr G y C p return from CI investments 5 B Co