Past research highlighted the need for ROI of insights measurement . d e v r e s e r s t h g i r l l A Senior executives cited Heads of insights and 'Measurable ROIs' . k r o increased need for a practitioners cited need cited among top w t e N s more strategic mindset for clear objectives and necessary changes to CI Emphasis of research s e n i s in CI open communication u B today is on trends in ch r a e s ROI measurement and e R l a b o l tactics for measuring G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 8 B Co