Across the insights space, Covid-19 has had more of a negative impact on trust election and opinion polling companies. US Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 64% 61% 56% -6 -9 19% -17 26% (Net Change 16% (Net Change (Net Change Trust Index) Trust Index) Trust Index) 10% 9% 10% 11% 9% 10% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 32